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Building on Passion — TCG Crypto

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A framework for consumer crypto.

A Framework for Consumer Crypto As we wrote last year, we believe the most sustainable consumer businesses will continue to be built around passion. What we’ve observed is that blockchain has the ability to turn passionate audiences into passionate owners , unlocking experiences that previously felt either personally or professionally prohibitive (e.g., curating a museum, managing a record label, directing a TV show, etc.). Ownership in these instances isn’t strictly financial. In fact, we find that more often than not, these emerging behaviors unlock without the need of money changing hands.

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