What’s the Difference Between Creators and Influencers? - WSJ

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://deloitte.wsj.com/cmo/whats-the-difference-between-creators-and-influencers-f68c026c Listen (6 min) As consumers scroll social media, it’s the rare moments of stillness that stand out—when a user lifts their finger to stop and pay attention to a single post. That content could come from a friend sharing pictures of a recent vacation. It could come from a popular influencer reaching a wide audience with a post that highlights a new product. Or that content could be produced by a creator who feels relatable and engaging because of their values, lifestyle, humor, skills, or creative aesthetic. Given that many consumers spend significant amounts of time interacting with social media creators and inf

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://deloitte.wsj.com/cmo/whats-the-difference-between-creators-and-influencers-f68c026c Listen (6 min) As consumers scroll social media, it’s the rare moments of stillness that stand out—when a user lifts their finger to stop and pay attention to a single post. That content could come from a friend sharing