5 Steps to Nail Product Positioning - by Phuong Do
Recently, I have been brainstorming on a new online learning product to solve problems in the learning market in Vietnam. I am learning how to best position our product so that we can (1) reach our target customers and (2) help them clearly understand the values that we provide. Today, I would love to share a few best practices with you in my journey to build a better product. If you are building a product or a project from scratch, I think the concepts in this post might be quite useful! In this post, I will share: What is positioning? What are the components of positioning? What factors might lead to weak positioning? Let's dive in! April Dunford, author of "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It", describes positioning as below: Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about. In my opinion, positioning is the act of setting the context for your product in
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