The IKEA effect: When labor leads to love - ScienceDirect

Fig. 2. Mean WTP from Experiment 1B. Builders bid more for their creations than did non-builders asked to bid on those creations, valuing them nearly as much as the market valued the creations of origami experts. Table 1. Mean WTP from Experiment 2. Participants valued their Lego sets more than their partners' when they built them compared to when they received prebuilt sets, or when they built and unbuilt their set. Fig. 3. Mean WTP from Experiment 3. Builders bid more for their creations than did incomplete-builders. People who rated themselves as high DIY (one standard deviation above the mean) bid more than those who rated themselves as low DIY (one standard deviation below the mean). There was no interaction between these two factors. Cookies are used by this site. Cookie settings | Your Privacy Choices All content on this site: Copyright © 2024 Elsevier B.V., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and simil

Fig. 2. Mean WTP from Experiment 1B. Builders bid more for their creations than did non-builders asked to bid on those creations, valuing them nearly as much as the market valued the creations of origami experts. Table 1. Mean WTP from Experiment 2. Participants valued their Lego sets more than their partners' when they built them compared to when they received prebuilt sets, or when they built and unbuilt their set. Fig. 3. Mean WTP from Experiment 3. Builders bid more for their creations than did incomplete-builders. People who rated themselves as high DIY (one standard deviation above the m