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Introducing Peter Zakin, Newest Member of the Investing Team | Upfront Ventures

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Today we're excited to highlight Peter Zakin, who recently joined us as part of our growing investment team in LA. As a former founder, Peter brings in a breadth of entrepreneurial experience to the team and will be closely working with Upfront Partner Kevin Zhang. Read on to learn more about his focuses and interests here at our firm! How will you be adding value to Upfront and the portfolio? The way I view my work as an investor is shaped by my experiences as a former founder. I have a strong view of what it means for an investor to be value-additive to the founders they interact with–whether they’re portfolio companies or not. I feel a strong internal imperative to live up to that standard. From a practical perspective, I love working with founders on product and GTM strategy. I also have a soft-spot for founders who are navigating the ideation phase. It’s a phase of the startup journey that I have particular empathy for. Collaborating at this stage is also useful as a way of establ

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