Blinkist: Serving curious minds.

Meet Sven. He’s head of graphic design at a fancy start-up and he’s about to lead a group of new hires in a typography workshop. He’s done a lot of preparation – if anything, Sven’s overprepared – and he’s excited to share what he knows. So when he gets started, he doesn’t even bother with introductions. Instead, he decides to launch right into the exciting stuff – the difference between a typeface and a font, the merits of serif vs sans serif, and exactly what kerning is. But therein lies the problem: Sven knows a lot about typography. However, he doesn’t know anything about his students. Before Sven even began teaching, he should have gauged how much his students already knew. That way, he might have found out that Juanita in the front row is a typesetting nerd with strong feelings about Helvetica – and that Liam, in the back, doesn’t know anything past the fact that he used Times New Roman for his college essays. Learning about your students allows you to pitch your course content t

Meet Sven. He’s head of graphic design at a fancy start-up and he’s about to lead a group of new hires in a typography workshop. He’s done a lot of preparation – if anything, Sven’s overprepared – and he’s excited to share what he knows. So when he gets started, he doesn’t even bother with introductions. Instead, he decides to launch right into the exciting stuff – the difference between a typeface and a font, the merits of serif vs sans serif, and exactly what kerning is. But therein lies the problem: Sven knows a lot about typography. However, he doesn’t know anything about his students. Bef