I hate OKRs... and other thoughts about goal setting

I hate OKRs. Let me explain... I believe strongly in having a goal-setting process. The purpose of goal setting in my mind is to ensure that everyone is aligned on what success looks like for the next period of time and how we know if we got there. A good goal setting process is important for two reasons: 1) it creates clarity so that your team knows what to prioritize and can make aligned choices day-to-day and 2) it is an essential learning process for discovering how to govern and run your business.