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[One Idea Monday] Why are Salesmen so good at haggling?

akwaabatung.substack.com · saved by 1 readers

Last Monday, I told you about the Foot-In-The-Door (FITD) approach to getting what you want. This week, I present to you the Door-In-The-Face (DITF) approach. Instead of starting with small, easy-to-agree asks, you open with a crazy request: “Can you give me 6 hours of your day?” If you get a yes, that’s awesome. But even if you get a no, that’s when you lower the request. Given people’s mental anchor of your previous crazy ask, the new request will appear a lot more reasonable, increasing your chance of getting a Yes. This is why when you haggle, the salesman always opens with a ridiculously high price (to anchor your expectation), and drives the price lower with each new offer. So when you walk away with the “best price”, you feel like you just win a bargain, but in reality, he just wins your money. The Anchor: Can you give me 6 hours of your day? - NO. I don’t have that time. The Trap: Okay, so what’s a reasonable/fair amount of time for you? - I don’t know. No more than 1 hour. The

Last Monday, I told you about the Foot-In-The-Door (FITD) approach to getting what you want. This week, I present to you the Door-In-The-Face (DITF) approach. Instead of starting with small, easy-to-agree asks, you open with a crazy request: “Can you give me 6 hours of your day?” If you get a yes, that’s awesome. But even if you get a no, that’s when you lower the request. Given people’s mental anchor of your previous crazy ask, the new request will appear a lot more reasonable, increasing your chance of getting a Yes. This is why when you haggle, the salesman always opens with a ridiculously

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