How we make the GO-JEK app come alive | by @geppegalih | Gojek Product + Tech | Medium

For those reading this the first time; GO-JEK is the largest application-based on-demand service provider in Indonesia. We’re a Super App that does transportation, food delivery, logistics, payment and even lifestyle services like massage and makeup. All in one app. Millions of Indonesians use GO-JEK, every single day. And we’ve launched in Vietnam and soon in Singapore, Philippines and Thailand. People love using GO-JEK and think of us as an Operating System that powers Indonesia. The fact that GO-JEK receives so much love made us pause and ask ourselves: Have we shown our users enough love through our app? Probably not enough. We took a step back and went through what we previously had in our app. It turned out, we hadn’t been showing character and consistency across all of our products. As a result, our app didn’t leave a memorable effect on our users. When you can’t feel someone’s character, you can’t feel their presence. When you can’t feel their presence, you can’t build a connec

For those reading this the first time; GO-JEK is the largest application-based on-demand service provider in Indonesia. We’re a Super App that does transportation, food delivery, logistics, payment and even lifestyle services like massage and makeup. All in one app. Millions of Indonesians use GO-JEK, every single day. And we’ve launched in Vietnam and soon in Singapore, Philippines and Thailand. People love using GO-JEK and think of us as an Operating System that powers Indonesia. The fact that GO-JEK receives so much love made us pause and ask ourselves: Have we shown our users enough love t