Characteristics of good user experience | Coursera

Good design is easy to spot but often hard to pin down. What exactly makes a product effective to its users? Is it a matter of simplicity, structure, or functionality? The answer depends on the product in question. In the earlier video, “The basics of user experience design”, you were introduced to some primary characteristics of good UX. These characteristics—usable, equitable, enjoyable, and useful—can help you evaluate a product’s design. In this reading, you’ll learn more about each one and why they're important. If a product is usable, it means the design, structure, and purpose of the product is clear and easy to use. As you evaluate a product for usability, you can ask questions like: Is everything in the design easy to find? Is the design’s functionality easy to understand? Can users accomplish specific tasks within the design? As you evaluate, these questions can help you determine whether the design delivers a usable experience. Imagine you are evaluating the usability of an

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• Phuong Do
• Nguyen Kim Ngan