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How UBER optimized their home page design for conversion - eye-tracking insights | by Adam Cellary | UX Planet

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Every website has some purpose: advertise and introduce people to a product or service; encourage users to sign up or simply make a…

Marketing Eye Tracking Conversion Optimization User Experience UX How UBER optimized their home page design for conversion - eye-tracking insights Adam Cellary 7 min read · Jul 2, 2019 -- 3 Listen Share E very website has a purpose - to advertise, introduce or encourage people to purchase a product or service. To achieve these goals a website has to be eye-catching and clear to visitors. But how a web designer can be sure, that design is catchy and clear to everyone? The answer to this question can be an eye-tracking. UBER has significantly improved its website in the last year. Let’s see what

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