Starbucks Odyssey Web3 NFT bid needs guidance

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens The future of innovation and technology in government for the greater good Fast Company's annual ranking of businesses that are making an outsize impact Leaders who are shaping the future of business in creative ways New workplaces, new food sources, new medicine--even an entirely new economic system Celebrating the best ideas in business The iconic coffee business recently unveiled Starbucks Odyssey, a Web3 offering through which Starbucks Rewards members can purchase and trade limited-edition NFTs to secure rewards benefits and earn digital badges called “journey stamps” that can be redeemed for things like virtual espresso-martini-making classes or international trips. The Starbucks entry into the metaverse has attracted criticism as well as praise. Some have gone to the extent of suggesting that Starbucks is “ruining” its hugely successful Starbucks Rewa

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens The future of innovation and technology in government for the greater good Fast Company's annual ranking of businesses that are making an outsize impact Leaders who are shaping the future of business in creative ways New workplaces, new food sources, new medicine--even an entirely new economic system Celebrating the best ideas in business The iconic coffee business recently unveiled Starbucks Odyssey, a Web3 offering through which Starbucks Rewards members can purch