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Michelin Man

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Bibendum (French pronunciation: ​[bibɛ̃dɔm]), commonly referred to in English as the Michelin Man or Michelin Tyre Man, is the official mascot of the Michelin tyre company. A humanoid figure consisting of stacked white tyres, it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand. He is one of the world's oldest trademarks still in active use. The slogan Nunc est bibendum ("Now is the time to drink") is taken from Horace's Odes (book I, ode xxxvii, line 1). He is also referred to as Bib or Bibelobis.Michelin dominated the French tyre industry for decades, and remains a leading international tyre manufacturer. Its famous guidebooks are widely used by travellers. Bibendum was depicted visually as a lord of industry, a master of all he surveyed, and a patriotic exponent of the French spirit. In the 1920s, Bibendum urged Frenchmen to adopt America's superior factory system, but to patriotically excel those factories' "inferior" products. As automobiles became available to the middle classes, the company's advertising followed suit, and its restaurant and hotel guides expanded to a broader range of price categories.

Michelin Man - Wikipedia Jump to content From Wikipedia, the free encyclopedia Mascot of the Michelin tyre company Sign for Michelin tyres featuring Bibendum Bibendum in Taipei, 2008 Bibendum [ 1 ] ( French pronunciation: [ bibɛ̃dɔm ] ), commonly referred to in English as the Michelin Man [ 2 ] or Michelin Tire Man , is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires , it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand. [ 3 ] He is one of the world's oldest trademarks still in active use. The slogan Nun

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