The strength of weak ties | Stanford Report

We want to provide announcements, events, leadership messages and resources that are relevant to you. Your selection is stored in a browser cookie which you can remove at any time using “Clear all personalization” below. We want to provide stories, announcements, events, leadership messages and resources that are relevant to you. Your selection is stored in a browser cookie which you can remove at any time by visiting the "Show me..." menu at the top right of the page. For more, read our cookie policy. In 1973, Stanford sociologist Mark Granovetter showed just how important casual acquaintances are. Click on any career advice blog and you’re likely to come upon the popular catchphrase, “It’s not what you know, but who you know.” Mark Granovetter (Image credit: Do Pham) The adage emphasizes the importance of social networks in a person’s professional and personal life. While it feels like conventional wisdom now, when the idea first emerged in the scholarly community in a 1973 paper by

We want to provide announcements, events, leadership messages and resources that are relevant to you. Your selection is stored in a browser cookie which you can remove at any time using “Clear all personalization” below. We want to provide stories, announcements, events, leadership messages and resources that are relevant to you. Your selection is stored in a browser cookie which you can remove at any time by visiting the "Show me..." menu at the top right of the page. For more, read our cookie policy. In 1973, Stanford sociologist Mark Granovetter showed just how important casual acquaintance