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Why engineers can't be rational about programming languages | spf13

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The neuroscience of why we make million dollar decisions based on identity, not data.

✨ Series Overview This is the first entry in a series on the true cost of a programming language. When you are finished here, read Part 2: The 9 Factors of a Language’s True Cost . The Leadership Blindspot: How Identity Drives Multi-Million Dollar Technical Debt A programming language is the single most expensive choice a company makes, yet we treat it like a technical debate. After watching this mistake bankrupt dozens of companies and hurt hundreds more, I've learned the uncomfortable truth: these decisions are rarely about technology. They're about identity, emotion, and ego, and they're de

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