These are the storytelling lessons I learned from Steve Jobs - Fast Company

In an excerpt from his new book, Nest cofounder Tony Fadell writes of his time at Apple and how he saw Steve Jobs marshal facts and emotion to tell a tale. Apple CEO Steve Jobs holds up the new iPhone that was introduced at Macworld on January 9, 2007 in San Francisco, California. [Photo: David Paul Morris/Getty Images] BY TONY FADELL Every product should have a story, a narrative that explains why it needs to exist and how it will solve your customer’s problems. A good product story has three elements: The story of your product, your company, and your vision should drive everything you do. I remember sitting in the stands watching Steve Jobs tell the world about the iPhone in 2007. This is the day I’ve been looking forward to for two and a half years. Every once in a while, a revolutionary product comes along that changes everything and Apple has been—well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple has been very fortunate. It’s b

In an excerpt from his new book, Nest cofounder Tony Fadell writes of his time at Apple and how he saw Steve Jobs marshal facts and emotion to tell a tale. Apple CEO Steve Jobs holds up the new iPhone that was introduced at Macworld on January 9, 2007 in San Francisco, California. [Photo: David Paul Morris/Getty Images] BY TONY FADELL Every product should have a story, a narrative that explains why it needs to exist and how it will solve your customer’s problems. A good product story has three elements: The story of your product, your company, and your vision should drive everything you do. I