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With AI, history doesn’t repeat, it rhymes | The Drum

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Alex Schultz, chief marketing officer and VP of Analytics at Meta, says lessons from the past can hint at how AI will take creativity forward. / Photo by Jr Korpa on Unsplash Each time a new technology comes along, we seem to ride hype cycles and doom cycles about its impact and peaks of inflated expectations and troughs of disillusionment about its potential. In the end, we get to a normalized position where we leverage it and find our lives enriched and enhanced. In creativity, perhaps the most classic example is photography and how Paul Delaroche (a great portrait artist) said in 1840, “From today painting is dead,” and yet almost 200 years on, painting is alive and well. There are strong arguments that photography itself changed painting, inspired a new understanding of art and, in time, it certainly became a full art form. A quick search finds many modern-day Delaroches talking about how AI is ruining creativity and art, and this is an active part of the conversation in the creati

With AI, history doesn’t repeat, it rhymes | The Drum back to thedrum.com Advertisement Technology With AI, history doesn’t repeat, it rhymes By Alex Schultz, Chief Marketing Officer and VP of Analytics Meta Platforms June 12, 2024 | 7 min read Listen to article 4 min Alex Schultz, chief marketing officer and VP of Analytics at Meta, says lessons from the past can hint at how AI will take creativity forward. Each time a new technology comes along, we seem to ride hype cycles and doom cycles about its impact and peaks of inflated expectations and troughs of disillusionment about its potent

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