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SoulCycle, explained - Vox

vox.com · 3,246 words · saved by 1 readers

My name is Alex, and I'm addicted to SoulCycle. My last class was on Thursday morning, my next two will be back-to-back classes on Sunday morning. I didn't used to be this way. In fact, I remember being completely befuddled two years ago at the sight of a group of people dressed like shiny ninjas — clad in black shirts and tanks tops adorned with bedazzled skulls and wheels — waiting to enter a SoulCycle studio at 7 am on West 19th Street in New York City. The brand — which promises a full-body workout via "indoor cycling reinvented" — has been labeled a cult, an obsession, even therapy. The riders who participate are called warriors, rock stars, renegades, and legends. SoulCycle has been made fun of relentlessly. To many sane, logical people paying $30 ($34 if you live in New York City) for a class where you ride a stationary bike for 45 minutes is a sign of mental illness — or perhaps a signal that you may be susceptible to fanatical behavior. Surely, the only people paying that much

Explainers SoulCycle, explained by Alex Abad-Santos Updated May 20, 2017, 5:39 PM UTC A general view of atmosphere at the SoulCycle and Urban Remedy kick off summer event at SoulCycle Malibu on June 7, 2014, in Malibu, California. Jason Merritt/Getty Images Alex Abad-Santos is a senior correspondent who explains what society obsesses over, from Marvel and movies to fitness and skin care. He came to Vox in 2014. Prior to that, he worked at The Atlantic. My name is Alex, and I’m addicted to SoulCycle . My last class was on Thursday morning, my next two will be back-to-back classes on Sunday morn

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