The Agency Helping Progressive Candidates Break Through Online

I’ve watched every single one of New York City mayoral candidate Zohran Mamdani’s social media videos despite living across the country in Los Angeles. The first post I ever came across was this video of Mamdani doing the Polar Bear Plunge to talk about rent freezes. It was clever, entertaining, and impactful. Soon I was getting served Mamdani’s videos on “Halalflation”, city-owned supermarkets, and even a Keep the Meter Running collab—all filmed in an engaging style that makes viewers want to stick around to the end. The posts often rack up hundreds of thousands of views. I needed to know who Mamdani was working with on them. Melted Solids, an agency started by filmmaking duo Anthony DiMieri and Debbie Saslaw in 2019, is behind my favorite videos from Mamdani. DiMieri and Saslaw have found a way to leverage their experience in corporate advertising to support progressive candidates and organizations—working on everything from video development to post-production to social distribution

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• Maya Sundar