An Ode to POCARI SWEAT, Japan's Best Summer Drink<br/> — sabukaru

It's getting ridiculously hot in Japan. In fact, it's the hottest it's ever been in June, and the shortest a rainy season has ever been. The heat is to a point where any activities during the day are more or less impossible outside without liters of sweat. But we all need to go outside, commute, go to school, go to the combini. And we can assure you with a full sabukaru cosign that POCARI SWEAT is going to be your best friend. First introduced in 1980, the iconic POCARI SWEAT is one of Japan's leading sports drinks by Otsuka Pharmaceutical, instantly recognizable by the infamous white & blue package design. The logo was created by renowned typographer Helmut Schmid, and package design by graphic designer Gan Hosoya. At the time, blue was heavily avoided as a color for drinks, as it resembles water and tastelessness, but Hosoya went with blue to resemble the source of life, blue water and white waves. The product concept behind POCARI SWEAT was "an IV drip you can drink", containing 7 t

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• Yash Dani