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Every Village Needs a Jester

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Editor’s note: Taking a break from typical coliving fare to hear from Danielle Egan. We usually talk about building community via housing, Danielle builds community through scheming. I first heard of Danielle seeing some of her posters on the streets of San Francisco. And then from news reports about the world famous (and totally fake) Mehran’s Steakhouse in New York City. And then Reddit posts about Sit Club. Danielle documents her schemes in the fabulous raw & feral Substack which you should subscribe to right now. -Phil How do you go from throwing silly parties for your friends to summoning thousands of strangers to participate in a joke and amusing millions on the ‘net? So glad you asked. I call these projects schemes. —> Merriam-Webster defines a scheme (/skēm/) as “a plan or program of action, especially a crafty or secret one.” —> I define a scheme (/skēm/) as “a silly project that sparks joy, typically one with interactivity (the audience is actively involved), contrarianism (p

Every Village Needs a Jester How to Build Community Through Schemes danielle (𝓇𝒶𝓌 & 𝒻𝑒𝓇𝒶𝓁) Oct 31, 2025 121 10 12 Share Editor’s note: Taking a break from typical coliving fare to hear from Danielle Egan. We usually talk about building community via housing, Danielle builds community through scheming. I first heard of Danielle seeing some of her posters on the streets of San Francisco. And then from news reports about the world famous (and totally fake) Mehran’s Steakhouse in New York City. And then Reddit posts about Sit Club. Danielle documents her schemes in the fabulous raw & feral

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