Full article: Communication as Design

Design is an activity of transforming something given into something preferred through intervention and invention. An interest in design reflects a concern for creating useful things and the process of creating useful things. Design is a way to understand communication and an approach for investigating the social world from the standpoint of communication. This claim has implications for theorizing communication “problems.” A central puzzle that people face, from a design perspective, is how to make communication possible that was once difficult, impossible or unimagined. Communication design happens when there is an intervention into some ongoing activity through the invention of techniques, devices, and procedures that aim to redesign interactivity and thus shape the possibilities for communication. The relationship between interaction and communication, which is a central problem for communication theory, is a central problem for design. What becomes immediately apparent upon seeing

Design is an activity of transforming something given into something preferred through intervention and invention. An interest in design reflects a concern for creating useful things and the process of creating useful things. Design is a way to understand communication and an approach for investigating the social world from the standpoint of communication. This claim has implications for theorizing communication “problems.” A central puzzle that people face, from a design perspective, is how to make communication possible that was once difficult, impossible or unimagined. Communication design