Spotify Shares Now Selling at Less Than the IPO Price 4 Years Ago

This isn’t an investment advice column, but maybe it should be. After my recent gloomy—but accurate—prediction about Netflix, someone asked me if I had shorted the stock. No, I didn’t, but that would have been a smart trade. But I hate to make money on someone else’s misfortune. Which leads me to the subject of Spotify, a business that has delivered plenty of pain and suffering to musicians. And, more recently, to its shareholders. Upgrade to paid I want to make some predictions about the future of Spotify, but first let me revisit what I said four years ago, when the company decided to list on the stock exchange. Here are the key points, as I saw them in early 2018. Not only was the prediction right, but even the timeline. I suggested that Spotify might thrive for another 24-36 months, but the problems would be obvious by that point. With that prediction in mind, let’s look at what’s happened since Spotify’s listing on the stock exchange. As you can see, the shares hit their peak pric

This isn’t an investment advice column, but maybe it should be. After my recent gloomy—but accurate—prediction about Netflix, someone asked me if I had shorted the stock. No, I didn’t, but that would have been a smart trade. But I hate to make money on someone else’s misfortune. Which leads me to the subject of Spotify, a business that has delivered plenty of pain and suffering to musicians. And, more recently, to its shareholders. Upgrade to paid I want to make some predictions about the future of Spotify, but first let me revisit what I said four years ago, when the company decided to list o