Mont Bell, known as the "Outdoor Uniqlo", has become a Japanese specialty - Shuying

Author: Jting, Editor: GymSquare Editorial Department, Reprint: Refined GymSquare Original title: Cost-effective outdoor brand mont·bell: foreign Uniqlo, domestic Archaeopteryx The popularity of outdoor sports in China is obvious to all, and in the discussion related to equipment, Mont Bell, a low-key and niche Japanese outdoor brand, has begun to be frequently mentioned. In the eyes of senior equipment parties, Mont Bell is a treasure with competitive price, performance and appearance. From the initial private trip to the secret "xx Japan purchasing agent", the name Mont Bell has always appeared together with "cost-effective ceiling" and "outdoor UNIQLO". However, Mont Bell, which came to the domestic market, is facing an impact on its cost-effective positioning. After opening ten stores in Beijing and Shanghai one after another, and simultaneously entering major e-commerce platforms, Mont Bell's price complaint war was set off on domestic social platforms: even if the same product is

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