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Useless vs. Useful Competitive Analysis

productmanagers.substack.com · 987 words · saved by 1 readers

When I first joined Tesla as a product manager, I remember making a competitive analysis chart to understand the competitive landscape. This is a common exercise for product managers. They (1) make a list of competitors, (2) build a set of criteria to evaluate the competition (such as pricing and features), and (3) evaluate all the variables against each other.

Useless vs. Useful Competitive Analysis Part 1 of 3 Alexis and Adrienne Sep 04, 2020 45 3 Share Co-written by Adrienne* and Alexis When I* first joined Tesla as a product manager, I remember making a competitive analysis chart to understand the competitive landscape. This is a common exercise for product managers. They (1) make a list of competitors, (2) build a set of criteria to evaluate the competition (such as pricing and features), and (3) evaluate all the variables against each other. Except this was a completely useless exercise and nothing ever came from it. High level industry competi

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