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I read Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier in one sitting, as soon as it was published. This wasn’t a casual read. I had previously run communications at Glossier, and from the moment I opened that millennial pink cover, I was on high alert. Perhaps that’s why my first feeling after finishing the book was relief. The communications profession trains you to prepare for the worst, to expect the unexpected. But there was very little new reporting in Glossy. The author, Marisa Meltzer, stitches together decades of Emily Weiss and Glossier lore, much of which she had observed firsthand as a longtime follower of the beauty industry. For Glossier fans, this would mostly be a fun, gossipy read, populated by characters they knew from Instagram. But after relief came discomfort. Emily is critiqued throughout the book for being too private, for not wanting to talk about her personal life, for sometimes refusing to go on the record. Marisa first approached us a

I read Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier in one sitting, as soon as it was published. This wasn’t a casual read. I had previously run communications at Glossier, and from the moment I opened that millennial pink cover, I was on high alert. Perhaps that’s why my first feeling after finishing the book was relief. The communications profession trains you to prepare for the worst, to expect the unexpected. But there was very little new reporting in Glossy. The author, Marisa Meltzer, stitches together decades of Emily Weiss and Glossier lore, much of which sh