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My Heroku values

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Ideas are cheap. Make a prototype, sketch a CLI session, draw a wireframe. Discuss around concrete examples, not hand-waving abstractions. Don't say you did something, provide a URL that proves it. Nothing is real until it's being used by a real user. This doesn't mean you make a prototype in the morning and blog about it in the evening. It means you find one person you believe your product will help and try to get them to use it. Just because we're building bad-ass infrastructure and tools doesn't mean it can't be cool, stylish, and fun. Aesthetic matters. See The Substance of Style Slick and fun meets powerful and serious. Before Heroku (and a few others, like Github and Atlassian), developer-facing products were almost always stodgy, ugly, and completely lacking in style or fun. We're part of the consumerization of IT. Hunches guide you to places to create new value in the product. Users don't really know what they want. Creating products people loves requires treating product devel

Make it real Ideas are cheap. Make a prototype, sketch a CLI session, draw a wireframe. Discuss around concrete examples, not hand-waving abstractions. Don't say you did something, provide a URL that proves it. Ship it Nothing is real until it's being used by a real user. This doesn't mean you make a prototype in the morning and blog about it in the evening. It means you find one person you believe your product will help and try to get them to use it. Do it with style Just because we're building bad-ass infrastructure and tools doesn't mean it can't be cool, stylish, and fun. Aesthetic matters

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