✳flâneur — a map of the web's best reading

How building an HTML-first site doubled our users overnight

mohkohn.co.uk · 1,302 words · saved by 1 readers

My client was a utility company, and they had a big problem...

Jun 10, 2026 How building an HTML-first site doubled our users overnight This is a story of how building HTML-first doubled a company’s users literally overnight. My client was a utility company, and they had a big problem. To apply for their services, customers could either use an old ASP form on the website, or follow a manual process. The manual process was more expensive for the company, of course. Adding a lot of pressure, this was a regulated monopoly, and if their customer satisfaction dropped below 96% (if I remember correctly) it could result in millions of pounds in fines. There were

Explore this link on the map →

saved by

related reading