✳flâneur — a map of the web's best reading

Selleb Brand Redesign - World Brand Design Society

worldbranddesign.com · 3,446 words · saved by 1 readers

Watch. Drop. Bid. Win. US-based digital platform Selleb is in the market to own the next generation of cult fashion resale. Forget Depop-trickle downs, the pieces curated by this sister-founded brand are second-hand collectables from Gen-Z influencers – imagine Zendaya’s Met Gala dress, Logan Paul’s boxing glove, a North Face puffer once worn by Kendall Jenner. The highest bidder doesn’t just win the product but something far more valuable: cult status. To own is to be known. Regular Practice picked up this gamified brand story from words-first agency Sonder & Tell. In it, the idea of ‘celebrity’ was stretched from untouchable to ownable. Not just for megafans and stans, Selleb would be for anyone who wants a piece of it. The thrill of playing for it. If you get it, that is. And Regular Practice needed to create a trendsetting visual identity to match the pace: on the pulse, in the know and with a laid-back hype that spoke to a young, hard-to-impress audience. The result? A set of bran

takes an object of state variables to update or a function which returns an object of state variables. ). If you meant to render a collection of children, use an array instead. javascript:throw new Error('React has blocked a javascript: URL as a security precaution.') abort auxClick beforeToggle cancel canPlay canPlayThrough click close contextMenu copy cut drag dragEnd dragEnter dragExit dragLeave dragOver dragStart drop durationChange emptied encrypted ended error gotPointerCapture input invalid keyDown keyPress keyUp load loadedData loadedMetadata loadStart lostPointerCapture mouseDown mous

Explore this link on the map →

related reading