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Spadework | Issue 34 | n+1

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Your job as an organizer was to find out what it was that people wanted to be different in their lives, and then to persuade people that it mattered whether they decided to do something about it. This is not the same thing as persuading people that the thing itself matters: they usually know it does. The task is to persuade people that they matter: they know they usually don’t.

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