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Honkish

benji.org · 2,042 words · saved by 1 readers

What made Honk ‘honkish’.

Before pivoting to build Family , I worked with many of the same talented people on Honk , a real-time messaging app. We discontinued Honk when we shifted our focus to Family, and when we were eventually acquired, the Honk IP was transferred over along with everything else. This post isn’t a deep dive into why Honk itself didn’t last 1 — many ambitious apps never find product-market fit, and Honk was (unfortunately) no exception. Instead, I want to highlight the small interactions, playful details, and random experiments that made Honk feel uniquely ‘honkish’ 2 . Consider it a little love lett

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