Running a dev shop — part 4: Attracting customers | by Marek Kirejczyk | Medium

🎮 Part 1: Myths and favorable facts 🥾 Part 2: Bootstrapping and specialization 🎤 Part 3: Talent pipeline and employee lifecycle 📣 Part 4: Attracting customers 📈 Part 5: Growth “How do I attract customers?” is the first and most important question one should ask oneself before setting up a company. Marketing and sales are as important for a dev shop as for any other business. And today, we’ll dive into this topic. I will first cover target audience and different lead sources. Then, drawing upon my own experience, I will go over the marketing strategy, together with examples on how to execute it. Additionally, I’ll share some tips and tricks around time management and lead conversion. Finally, to summarize the four blog posts so far, we will do two more things. First, we will look at how value flows between a premium dev house and its stakeholders. Second, we will review the Framework for running a Boutique Dev House. One common mistake that small software houses make in their marke

🎮 Part 1: Myths and favorable facts 🥾 Part 2: Bootstrapping and specialization 🎤 Part 3: Talent pipeline and employee lifecycle 📣 Part 4: Attracting customers 📈 Part 5: Growth “How do I attract customers?” is the first and most important question one should ask oneself before setting up a company. Marketing and sales are as important for a dev shop as for any other business. And today, we’ll dive into this topic. I will first cover target audience and different lead sources. Then, drawing upon my own experience, I will go over the marketing strategy, together with examples on how to execu