The 2 Hour Writer
After trying them all and making connections between them — I’ve created my own that I see as most effective. If you want to read up on solid writing frameworks and connect the dots for yourself, some of my favorites are: PASTOR — for longer-form writing that works well for persuasive blogs and sales pages. AIDA — a basic framework for shorter form writing like tweets, email opt in pages, and sometimes a general structure for long form content. PAS(O) — great for any type of content writing. ALL of these follow a general storytelling structure that sparks curiosity: Once curiosity is sparked, you must deliver on your promises through: You do not have to use my framework. You can use any that you’d like. But I have considered these aspects of curiosity and storytelling when crafting my own. I call mine the APAG framework. Attention, Perspective, Advantage, and Gamify. All are backed by psychological research with the intention of kicking someone into a flow-like experience… making them
After trying them all and making connections between them — I’ve created my own that I see as most effective. If you want to read up on solid writing frameworks and connect the dots for yourself, some of my favorites are: PASTOR — for longer-form writing that works well for persuasive blogs and sales pages. AIDA — a basic framework for shorter form writing like tweets, email opt in pages, and sometimes a general structure for long form content. PAS(O) — great for any type of content writing. ALL of these follow a general storytelling structure that sparks curiosity: Once curiosity is sparked,
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