You’re not lacking creativity, you’re overwhelmed
The sheer volume of content is overwhelming. As the paradox of choice states, when there’s too wide an array of available choices, people experience stress, anxiety, and ultimately dissatisfaction or decision paralysis rather than liberation or happiness. I’ve been there. You’ve been there. We’ve all been there. You come home from work. Tired and looking to disconnect a bit with some entertainment. But you’re faced with the choice: which streaming service do I use? I have 5. You choose one. Let’s say Netflix. Now what? The home screen welcomes you to a selection of titles. The thumbnails and titles all hyper-optimized for you to feel enticed to watch them. So you end up browsing mindlessly for 30 minutes until you settle on watching Friends again for the 894th time. That’s called decision fatigue; where the mental effort required to evaluate and choose between many options can be exhausting. It’s exhausting. It’s an epidemic. And it has turned us into digital hoarders We are compulsive
The sheer volume of content is overwhelming. As the paradox of choice states, when there’s too wide an array of available choices, people experience stress, anxiety, and ultimately dissatisfaction or decision paralysis rather than liberation or happiness. I’ve been there. You’ve been there. We’ve all been there. You come home from work. Tired and looking to disconnect a bit with some entertainment. But you’re faced with the choice: which streaming service do I use? I have 5. You choose one. Let’s say Netflix. Now what? The home screen welcomes you to a selection of titles. The thumbnails and t
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