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Engineering Feelings | Alexandria

sfalexandria.com · 2,480 words · saved by 3 readers

Donald Jewkes on telling Silicon Valley's stories

Engineering Feelings | Alexandria Engineering Feelings Donald Jewkes on telling Silicon Valley's stories By Aadil Pickle Mar 2026 PHOTOS BY KARINA BAO Silicon Valley is obsessed with storytelling right now. Founders are dropping six figures on launch videos pre-product. A16z new media is hiring the best twitter posters to help their PortCos with comms. AI can write code ten times better than it can a blog post. Building things is cheap, so software engineers are getting laid off, but attention is all you need so LA and NYC creatives are being imported in droves. A filmmaker friend joked that “

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