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Developing an Integrated Marketing Plan lululemon - Forage

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Discover what it's like to be a part of the lululemon creative team and experience building your first integrated marketing plan for one of the most recognizable and leading performance apparel brands. MIRROR, lululemon's first cutting-edge at-home fitness platform, officially launched in November 2020. The product is essentially a smart mirror with a built-in screen, speakers, and a webcam integrated into the design that is linked to the application to stream fitness classes. The app allows users to choose from a variety of interactive workouts led by lululemon ambassadors and well-known fitness instructors. This launch serves as the foundation for the marketing strategy you'll develop, with the primary goal of emphasizing the product's benefits. We want you to leverage this one-of-a-kind product release to create a plan that serves one more purpose: to raise awareness of some of the most important values we support as a company - diversity and inclusion. lululemon is continually seek

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