Inside the Mind of Jeff Bezos

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens The future of innovation and technology in government for the greater good Fast Company's annual ranking of businesses that are making an outsize impact Leaders who are shaping the future of business in creative ways New workplaces, new food sources, new medicine--even an entirely new economic system Celebrating the best ideas in business Page 4 of “Inside The Mind Of Jeff Bezos“ Hire very carefully — you’re creating an enduring culture. “I’d rather interview 50 people and not hire anyone than hire the wrong person,” Amazon.com chief Jeff Bezos told a colleague in the company’s early days. Why? “Cultures aren’t so much planned as they evolve from that early set of people.” New employees either dislike the culture and leave or feel comfortable and stay. So the culture becomes “self-reinforcing” and “very stable.” Be stubborn and flexible. “If you’re not stubb

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens The future of innovation and technology in government for the greater good Fast Company's annual ranking of businesses that are making an outsize impact Leaders who are shaping the future of business in creative ways New workplaces, new food sources, new medicine--even an entirely new economic system Celebrating the best ideas in business Page 4 of “Inside The Mind Of Jeff Bezos“ Hire very carefully — you’re creating an enduring culture. “I’d rather interview 50 peo