Community = culture

A question I get asked often is, “How do I become a community leader?” Or, better put: “What are the things I can do to be an effective community organizer?” When I used to live In Montreal, as a major Diet Coke aficionado, I’d often ask for Coke. They’d usually say "Is Pepsi okay?" Communities are so powerful because they’re linked to outcomes and lifestyles — so community leaders are very rituals-based. If you’re a member of a community, you are constantly interacting with the lifestyle and working towards the community’s outcome. It could be a community of people trying to lose weight, or become more religious, or get better at golf. I drink coffee every morning. It’s a part of my routine. You can find people everywhere who wake up and make coffee. They’re on the surface level, compared to those who travel the world tasting the most expensive and exotic coffee they can find. The hallmark of an incredible community designer is to inspire routine interactions within the community. The

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• Nguyen Ha