Branding AI - by David Hoang - Proof of Concept

Morgan Bell’s article, AI Is Like Water, is about branding something destined to be commoditized. Frontier technologies are typically scarce and expensive in resources. AI will follow the same trajectory. So the real question becomes: when everyone can build anything, how do we distinguish good from great? That’s where design comes in: taste, context, ethics, and lived experiences are the new moat. In the early adoption days, the technology itself carried the brand. The novelty of the tech is the value proposition. Take ChatGPT, for example. Most people don’t know what GPT stands for (it’s Generative Pre-trained Transformer, by the way), or how easily we accepted whimsical names like “Nano Banana” and broad labels like “agents.” In a few years, we’ll probably laugh about the agent craze, but right now it makes sense. It gives people a handle for something unfamiliar. When everyone can build anything, how do we distinguish good from great? That’s where design in: taste, context, ethics,

Morgan Bell’s article, AI Is Like Water, is about branding something destined to be commoditized. Frontier technologies are typically scarce and expensive in resources. AI will follow the same trajectory. So the real question becomes: when everyone can build anything, how do we distinguish good from great? That’s where design comes in: taste, context, ethics, and lived experiences are the new moat. In the early adoption days, the technology itself carried the brand. The novelty of the tech is the value proposition. Take ChatGPT, for example. Most people don’t know what GPT stands for (it’s Gen