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The Art of Product Management - by Ken Norton

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Why and How to Develop the Essential Human Skills

In a previous newsletter , I reflected on my career in product management and shared some lessons I’d learned. One section, in particular, seemed to generate the most responses: In product management, there’s an art and a science. The “art” gets dismissed as soft skills. When PMs fail, it’s usually because of “The Art.” The most important thing you can do early in your career is grow these skills. Don’t let them be dismissed as “soft skills,” don’t get lured by the promise of tactics and techniques: they’re essential, but the craft depends more on the art over the long term. I want to explore

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