Alex Hardiman on products outside pure technology companies | McKinsey

In this episode of McKinsey on Building Products, a podcast dedicated to the exploration of software product management and engineering, McKinsey partner Rikki Singh speaks to Alex Hardiman, chief product officer of the New York Times. In this conversation, Singh and Hardiman discuss how nontechnology companies can use a product-led strategy to build outstanding products and how product managers (PMs) can help drive the mission of any company by rallying toward a common goal, leveraging cross-functional teams, and adopting product-thinking principles at the core of the organization. An edited version of their conversation follows. Rikki Singh: How do you approach product management at a journalism company, and how is this approach different than that of a classic tech company? Alex Hardiman: There’s a ton of variety and diversity when it comes to thinking about product management outside of big tech. In the context of a journalism company that has a direct-to-consumer [D2C] subscriptio

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• Collin Sobowale