[Interview] Atomic's Path to 10 Customers - by Rob Snyder

FYI! I am hosting a workshop on early-stage B2B sales with Eric Martin, Head of Sales at Vanta, on June 18th. Click here to register (it’s free, but attendance is limited). This is a “pilot” of an interview series - let me know what you think! I talk with 10-20 founders every week, and I’d like to start sharing some highlights. Today’s conversation is with Michael Rossiter, co-founder of Atomic. Quick overview: Atomic helps fast-growing consumer brands solve inventory and procurement planning headaches by moving from spreadsheets to software. We started Atomic based on our experiences as planners; we built the product we would want to use. Atomic automates demand planning and restocking (PO generation) and continuously solves for supply chain optimizations and constraints (minimum order quantities, full truckload planning, dynamic safety stock levels). Planning in Atomic reduces wasted planning time and eliminates spreadsheet data errors. Our typical client is a $25M-500M revenue brand

FYI! I am hosting a workshop on early-stage B2B sales with Eric Martin, Head of Sales at Vanta, on June 18th. Click here to register (it’s free, but attendance is limited). This is a “pilot” of an interview series - let me know what you think! I talk with 10-20 founders every week, and I’d like to start sharing some highlights. Today’s conversation is with Michael Rossiter, co-founder of Atomic. Quick overview: Atomic helps fast-growing consumer brands solve inventory and procurement planning headaches by moving from spreadsheets to software. We started Atomic based on our experiences as plann