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Nudge theory

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Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.

Nudge theory - Wikipedia Jump to content From Wikipedia, the free encyclopedia Concept in behavioral economics, political theory and behavioral sciences This article may incorporate text from a large language model , which is prohibited in Wikipedia articles . It may include hallucinated information, copyright violations , claims not verified in cited sources, original research , or fictitious references . Any such material should be removed . ( October 2025 ) ( Learn how and when to remove this message ) Part of a series on Nudge theory Social scientists Richard Thaler Shlomo Benartzi Cass Su

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