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Motion Design is the Future of UI | by Craig Dehner | Prototypr

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Have you been noticing the words ‘motion design’ popping up around the design world? Companies big and small are starting to hire designers specifically with this title. Google recently gave a talk at its I/O conference, outlining the motion language that will be standardized across Google’s product line. So what is all the fuss about? And why does it matter? Motion tells stories. Everything in an app is a sequence, and motion is your guide. For every button clicked and screen transition, there is a story that follows. For example, lets look at how animation can help when creating and deleting items. Deleting an item is a dramatic and a destructive action, so make it respond appropriately. Don’t just make the item disappear with a binary action. Throw it off the screen or send it back into the depths of your phone to become digital dust. Creating a new item should be just as lively, you have after all, just willed it into existence. Make it pop or bounce onto the screen. But don’t go o

Design Motion Design UI Design Motion Design is the Future of UI Craig Dehner 5 min read · Feb 19, 2016 -- 28 Listen Share Have you been noticing the words ‘motion design’ popping up around the design world? Companies big and small are starting to hire designers specifically with this title. Google recently gave a talk at its I/O conference , outlining the motion language that will be standardized across Google’s product line. So what is all the fuss about? And why does it matter? Motion tells stories. Everything in an app is a sequence, and motion is your guide. For every button clicked and s

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