Putting Visual Thinking to Work – Michael Babwahsingh

Much like other crossover sensations from the creative world such as design thinking and information design, the visual thinking phenomenon has sustained interest for some time now. From the most staid corporate institutions to the most enlightened young startups, visual thinking techniques are being sought after as part of a new business toolkit in the quest to create “cultures of innovation.” Post-its, whiteboards, and flipcharts are infiltrating once stodgy conference rooms and work spaces. Unbridled creativity — not industrial-era efficiency — is the key to better products, smarter services, and increased profit. But behind the glowing promise of the vizthink movement, a challenge persists for many in the business world: how best to harness the power of visual thinking to achieve real results? There are already countless answers to that question tied to specific practices. Some would argue that free-form “doodling” (now scientifically proven to aid attention and memory) is integral

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• Matthew Kurniawan