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WeChat mini program may be a new answer to the growth problems of the life service industry | Everyone is a product manager

woshipm.com · 138 words · saved by 1 readers

Editor's introduction: Research has found that currently domestic smartphone users only open 26 APPs per month on average, and some APPs have extremely low opening rates. Faced with this situation, mini programs have become another major substitute for APPs, and users are more willing to use mini programs. By using the quick and easy procedures to get things done, business personnel can also save costs. WeChat mini programs may be a new answer to the growth problems of the life service industry. The past twelve years have been an era of explosive growth in China’s mobile Internet traffic. Most Internet companies are adopting an extensive user growth model - trying to accumulate a large number of users in a short period of time through large amounts of advertising and create a scale effect; and investors are also very fond of this method, with almost no consideration of costs. revenue ratio. Among them, life service companies are the big spenders seeking growth: takeout, travel, near-fi

微信小程序，可能是生活服务行业增长问题的新答案 | 人人都是产品经理 微信小程序，可能是生活服务行业增长问题的新答案 互联网怪盗团 2022-06-23 3 评论 3246 浏览 13 收藏 11 分钟 编辑导语：研究发现，目前国内智能手机用户平均每月仅仅打开26个APP，有些APP打开率极低，面对这样的情况，小程序成了APP的另一大替代品，用户更愿意利用小程序的快捷来办事，企业人员也可以由此节省成本。微信小程序，可能是生活服务行业增长问题的新答案。 过去十二年，是中国移动互联网流量红利井喷的时代。大部分互联网公司都在采取大水漫灌的粗放式用户增长模式——企图通过大量的广告投放，短时间内积聚海量用户，形成规模效应；而投资人也非常吃这一套，几乎没有考虑成本收益比。 其中，生活服务类公司是花钱谋求增长的大户：外卖、出行、近场零售、社区电商、到店消费……这些生活服务的获客成本普遍很高。而且，随着移动互联网流量红利的见顶，APP拉新促活变得愈发不易。 目前国内智能手机用户平均每月仅仅打开26个APP （数据来源：QuestMobile）；很多APP的打开率较低。结果就是越来越多的公司只得深深陷入“花一大笔钱拉新-新用户不活跃-花更多的钱促活”的怪圈。 与此同时，在自有APP之外，很多公司在加强小程序的运营，作为一个补充增量。小程序和APP并不是互相替代的关系，而是“1+1>2”的关系。腾讯财

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