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Netflix Switching Behavior Over Time - Antenna Blog

antenna.live · 556 words · saved by 1 readers

In the past few months, there’s been much ado about the state of the streaming industry given Netflix’ announcements regarding Q1’22 performance. Antenna analyzed the contributing factors to Netflix’ Q1’22 results (link), and the behavior of their Q1’22 churned subscribers (link). We identified a significant increase in Netflix Cancels, which begs the question: are other SVOD Services benefiting from this Netflix churn?

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