A UX case study on TikTok ✌️
What’s the experience of creating your first TikTok like? What have they done really well, and what could be better? ⚡️ Amp up the feeling of progress. 😨 Avoid the risky ‘X’ button. 🏔 Don’t smother the peak. Please rotate your device to view this slideshow 👇 That’s all for the slideshow, but there’s more content and key takeaways below. Before starting out on this journey, I had a clear goal: I wanted to create and publish my first video on TikTok. And, cleverly, throughout the process I was given regular nudges, reminding me that I was making progress towards that goal. ✅ 1. Before recording After giving TikTok permission to access my camera, the black background turns into a subtle live view from my camera. 📹 2. Whilst I’m recording A blue bar appears, and the red ‘recording’ ring pulsates. ⏸ 3. After recording My TikTok autoplays as soon as you finish. These may feel like obvious aesthetic design decisions—and perhaps that’s why they were chosen—but they also are great for the e
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