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Report: ICON Business Breakdown & Founding Story | Contrary Research

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A report from Contrary Research. Discover ICON's founding story, product, business model, and an in-depth analysis of the business.

Thesis The United States is in the midst of an extreme housing shortage that is not going away anytime soon. A 2021 study estimated that the US was facing an undersupply of 5.5 million homes, and the number of active house listings in the US dramatically decreased from roughly 1.5 million in October 2016 to less than 500K in October 2021. Coupled with continued strong demand for housing, this undersupply is driving up median home prices across the nation, peaking with a 25% increase in median home prices between 2019 and 2021. Meanwhile, US cities of all sizes are building at too slow of a pac

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