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How to create product design hypotheses: a step-by-step guide | by Ivan Schneiders | UX Collective

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(or, How to take down a rampaging HiPPO in one move)

Product Design Process Lean Startup Design Product Management User Experience How to create product design hypotheses: a step-by-step guide (or, How to take down a rampaging HiPPO in one move) Ivan Schneiders 12 min read · Apr 25, 2021 -- 4 Listen Share Press enter or click to view image in full size Watch me tip over this hippo — Photo by @tmdpw So, you’ve decided to get your product team running Lean. You might even have a degree in behavioural science and understand the scientific method as if you were suckled on Karl Popper ’s breast, but your team… not so much. Worse still, the minute you

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